Guest posting has become an extremely popular way for cybersecurity professionals to get their name and expertise in front of new audiences. By publishing posts on reputable cybersecurity blogs that accept contributions, you can position yourself as a thought leader, demonstrate your knowledge, and drive traffic to your own online properties.
However, with so many cybersecurity blogs open to submissions from new writers, it can be overwhelming to identify the best opportunities. In this comprehensive guide, we’ll cover:
- Benefits of Cybersecurity Guest Posts
- How to Identify Relevant Cybersecurity Blogs Accepting Guest Posts
- Key Elements to Writing Compelling Cybersecurity Guest Posts
- Promoting Your Cybersecurity Guest Posts
- Cybersecurity Guest Post Opportunities to Consider
Let’s explore each of these in more detail:
Benefits of Cybersecurity Guest Posts
Before we dig into the specifics on where and how to get your work published, let’s discuss why you should be guest posting in the first place. What do you stand to gain?
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Establish Yourself as an Industry Expert
Publishing on popular cybersecurity websites is a chance to highlight your knowledge and cement your status as a subject matter expert. Writing posts that provide unique insights and analysis on relevant issues demonstrates you have your finger on the pulse of key cybersecurity trends. This, in turn, establishes credibility.
Reach New Audiences
Cybersecurity blogs with dedicated readerships serve as megaphones, allowing your voice to break through the noise. By identifying blogs aligned to your interests and expertise, you put your insights and perspective in front of an engaged audience you may not reach otherwise. This expands your sphere of influence.
Create Shareable Content
Well-written, provocative guest posts tend to draw shares and links on social media channels like Twitter and LinkedIn. The content could also get highlighted on platforms like Hacker News or Reddit. This allows your ideas to spread organically, directing new visitors back to your website, social profiles and other online properties.
Support SEO Initiatives
Guest posting opportunities provide valuable backlinks that bolster your website’s domain authority and search engine rankings. This improves visibility for other initiatives meant to demonstrate thought leadership, like your educational site content.
Clearly, contributor guidelines on reputable cybersecurity websites present compelling channels through which to grow your personal brand and gain exposure. But where specifically should you be looking?
How to Identify Relevant Cybersecurity Blogs Accepting Guest Posts
Not all blogs lend themselves well to guest contributors. And the ones that do are highly selective, with rigorous submission requirements and long lead times before publication. Where should you focus your outreach?
Consider Alignment of Editorial Mission
Familiarize yourself with cybersecurity blogs’ editorial missions before pitching a guest post. Understand their core focal points and target audiences. Confirm they accept and welcome unsolicited submissions from new writers.
It’s also useful to explore what types of contributors they partner with. Do they tend to work with independent writers and thought leaders sharing tips and analysis? Or is the blog more geared toward showcasing insights from technology vendors and providers?
Evaluate Previous Guest Authored Posts
Scan through cybersecurity blogs’ back catalog of contributor content. This gives helpful guardrails for subjects and post formats that align to their mission. Notice if certain themes and topics surface repeatedly.
Also evaluate the expertise level conveyed across posts. Some blogs skew toward educating students and newcomers to the field, while others dive deep on the intricacies of specific technology issues. Use these insights to shape content that adds value.
Cross-Reference Social Media Presence
The number of followers cybersecurity blogs have on social channels offers an additional data point for assessing reach and influence. But don’t rely solely on vanity metrics. Scroll back through older social posts to gauge engagement levels as well.
High follower counts could disguise relatively low interaction and sharing activity, signaling the delivery of posts to passive audience subsets. You want your contributor content surfacing where it will actually get read and acted upon.
Read Guest Posting Guidelines
Before investing time in an article, carefully review cybersecurity blogs’ posted guidelines for guest contributors. These outline expectations for content, links, review process, and more.
Pay particularly close attention to recommendations around article length, structure, citations, and calls to action. Crafting posts specifically formatted to these specifications helps expedite publication.
Key Elements to Writing Compelling Cybersecurity Guest Posts
Understanding where you want to get published is just the starting point. You also need to master crafting posts likely to catch editors’ eyes and provide readers tangible value. Here are key elements to weave in:
Actionable Advice and Analysis
Cybersecurity blogs serve practitioners looking to stay current and improve their effectiveness. So ground your posts in practical guidance and evaluation of real issues facing the field.
Don’t just recap basic concepts or developments reported elsewhere. Offer informed opinions, weigh complex trade-offs, and detail methodologies readers can apply directly. Demonstrate your expertise through actionable insights.
Unique Perspectives
With so many writers tackling cybersecurity subjects, how can you differentiate yourself? The answer lies in discussing overlooked dimensions or injecting your distinct point of view into the conversation.
Lean on your background and vantage point from specific corners of the industry to spotlight underappreciated dynamics. And don’t shy away from respectful counterpoints that constructively challenge prevailing assumptions.
Compelling Headlines
Your post headline is the first and possibly only chance to capture attention spans and motivate clicks. So take the time to craft wording conveying relevance, drama, curiosity and other elements that spark engagement.
Avoid generic phrasing reliant on niche buzzwords. Instead, translate your unique angle into 2-3 sentences distilling why the piece is worth 5 minutes of busy readers’ time.
Data-Driven Facts
While analysis and opinions have value, also incorporate statistics, case studies, and other objective data sources demonstrating cybersecurity challenges. Hard numbers substantiating cost, risk levels, attack frequency and other tangible impacts resonate with audiences.
Cite research reports, incident summaries, economic loss figures, breach reports and enforcement actions. Then interpret the meaning and real-world implications of trends. Tie quantifiable datasets to your conclusions.
Clear Content Structure
Writing clearly gets amplified through logical flow and formatting. Divide longform posts into digestible sections introduced by H2 subheadings. Use bullet points and numbered lists for key takeaways suitable for skimming.
Break content into paragraphs around central ideas. Embed links to references liberally, both to substantiate claims and enable deeper dives if motivated. Structure amplifies clarity.
Calls to Action
Most guest posting guidelines permit brief calls to action directing readers to related off-site resources. Take advantage by including links back to your site, social profiles, and opt-in offers like email newsletters.
But keep self-promotion reasonable — a single paragraph with 1-2 relevant CTAs at the end positions you as a helpful expert rather than a pushy sales rep. Subtlety wins.
Getting these elements right ensures your cybersecurity guest posts stand out from the pack and provide genuine value. Combined with targeting blogs reaching your desired audiences, this content can significantly expand your influence.
Promoting Your Cybersecurity Guest Posts
Simply having your article published isn’t enough to guarantee visibility and engagement. You need to actively publicize your guest post through social channels, email and other mediums.
Here are best practices for surfacing contributor content:
Share on LinkedIn and Twitter
Notify your connections and followers when your guest article goes live by posting excerpts along with a link directly to the piece. Ask readers to share the post with others who may find it useful.
Comment on and retweet any organic shares you notice. LinkedIn in particular can drive strong click-throughs due to relevance to professional circles.
Highlight in Email Newsletters
Curate a customized section of your newsletter around the newly published guest post. Discuss why you wrote on this subject and encourage signups to read more by visiting the link.
Email still drives significant discovery and referral traffic for most websites. Leverage subscriber lists directly.
Pitch Link Roundup Inclusion
Regular roundups highlighting new writing on cybersecurity topics surface on aggregator sites like Rock Hills Insider. Consider pitching the curators to have them incorporate your guest post as a recommended read for their next edition.
Even if not included, these tips get indexed and may organically lead new audiences to your article.
Monitor Performance
Observe traffic sources and engagement metrics for your guest posts using analytics. Notice spikes when promoting on various platforms using UTMs and track long term patterns. Apply these learnings to improve future guest posting performance.
Dedicating effort to promotion gives your unsolicited cybersecurity articles the greatest chance for visibility rather than getting lost in the shuffle. Now let’s explore some prime sites accepting contributor submissions.
Cybersecurity Blogs That Accept Guest Posts
The best cybersecurity blogs open to guest posts number in the dozens, ranging across disciplines like offensive security, risk management, and compliance. Here is a cross-section of sites accepting submissions worth evaluating:
Keyanalyzer
KeyAnalyzer, a leading cybersecurity blog, is seeking contributors to share their expertise with our audience of information security professionals. If you have in-depth knowledge on a cybersecurity topic and want to reach an engaged community of readers, we welcome your guest post submission.
Potential topics include but are not limited to:
- Data breaches and attack case studies
- Best practices for security operations centers (SOCs)
- New hacking techniques, tools and vulnerabilities
- Security awareness training tactics that work
- Compliance and risk management frameworks
- Emerging technologies’ implications for cyber defense
- Threat intelligence gathering and analysis
Guest posts should be original, well-researched, providing actionable insights for cybersecurity practitioners. Please share any credentials or past published work in your introductory email.
Posts typically range from 1,000 to 2,000 words. Include images, statistics and expert perspectives to support key points. We edit submissions for clarity and consistency with site style guidelines.
In exchange for an accepted guest article, you’ll get a bio, headshot and links back to your site/social media. Posts are also shared through our social media channels and email newsletter with tens of thousands of engaged subscribers.
If interested, please email your topic idea(s) and a short summary to [email protected]. We look forward to your contribution to informing and educating cybersecurity leaders. You can also visit this blog https://www.keyanalyzer.com/submit-guest-posts/
Dark Reading
Dark Reading provides breaking coverage and analysis of the latest cybersecurity threats and technologies. They accept and actively encourage unsolicited contributions from industry thought leaders looking to reach their highly engaged audience.
Suggested Author: Practitioners and consultants with novel insights into cyber attack and defense trends.
Secjuice
Secjuice publishes explainers, tutorials, career tips and interviews geared toward aspiring cybersecurity professionals. They partner with experienced writers sharing advice and education.
Suggested Author: Teachers, mentors and seasoned cybersecurity veterans with wisdom for newcomers.
Cyberscoop
Part of the Scoop News Group, Cyberscoop offers breaking news and investigative journalism on cybersecurity policymaking and topics with public impact. They accept pitches for guest posts from credentialed experts.
Suggested Author: Public sector technology leaders, former officials, policy analysts and legal experts analyzing recent developments.
Tripwire’s State of Security
Tripwire provides monitoring, detection and response solutions for IT Ops and Security teams. Their blog offers insights and best practices content from IT practitioners.
Suggested Author: Technical cybersecurity leaders discussing challenges and advice relevant to Tripwire solution users.
Devest Blog
Devest covers application and infrastructure security for developers and technical teams. They offer an open, un-vetted contributor platform for writers tackling topics like secure coding best practices.
Suggested Author: Hands-on coders and application security testers detailing useful tools, techniques and lessons learned for peer practitioners.
This list provides a small sample of credible cybersecurity websites accepting guest posts from new voices. Each offers unique audiences and expectations to evaluate against your experience and writing objectives.
Start Establishing Yourself as a Cybersecurity Thought Leader
Cybersecurity guest contributor opportunities empower you to widely share your knowledge while directing interest back to your professional offerings. Positioning insightful analysis in front of engaged readers grows your influence.
But not all blogs lend themselves to unsolicited submissions, and the ones that do are highly selective. Do your homework to identify reputable sites aligning to your expertise. Understand their content expectations and tailor posts accordingly. Promote your articles through multiple channels once published.
With a strategic approach, cybersecurity guest posting allows practitioners to bolster personal brands and substantiate thought leadership. Now is the time to start establishing your voice.